Realtor.com
Real Estate Done Right.
Trying to be cool is never cool.
“Chris and Ted’s concept of the “sorry, I’m not sorry” letter to the NYT made me laugh out loud. They really answered the challenge in the brief of making “.com” cool again in a unique way that would create massive PR buzz.”
The apology
We got Realtor.com to apologize for their dated name. The catch? They’re not that sorry. In a space where every company is trying their best to be cool, realtor.com breaks the mold by focusing on what’s important. Doing real estate right.
The original
We’ll highlight how Realtor.com invented the entire online real estate concept by dressing up the modern website to look like the Realtor.com of 1999. How’s this compare to Zillow’s 90’s website? oh thats right, Zillow didn’t exist in the 90’s.
The first time
We’ll surprise and delight first time home buyers with this home shopping essentials kit packaged in the only garment that optimizes function over form, the official Realtor.com fanny pack.